Product marketing is strategic and focuses on bringing demand, whereas conventional marketing is more all-encompassing. Product marketing is considered one of the significant components of ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix ...

Where Product and Marketing Butt Heads. It's common for product and marketing teams not to be aligned because they often don't understand each other's roles and contributions. Product managers might ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

Ron Faris had spent nine years at the sports brand including general manager of Nike Virtual Studios and its .Swoosh platform ...

Marketing gets up-to-date, real-time product information, while product development makes sure they’re designing the right products, for the right customers, in the right markets.

Disney hired Ron Faris, who spent nine years at Nike, as senior VP of global marketing for Disney Consumer Products.

The fintech executive on localizing product to the market, using customer feedback to drive innovation, and more.