Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer characteristics ...

The table shows the revenues for KLA across its major segments from FY2020 to FY2023 based on prorated Q1 and Q2 revenues. The company’s Semi Process segment encompasses its Wafer Inspection and ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...