HOUSTON — As part of its mission to be customer-obsessed, bp has a goal to bring epically good products to guests.. Earlier this year, bp debuted the epic goods brand, a new private label ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

With private label sales reaching new records in 2023 and data indicating consumers will continue to purchase private label brands at elevated ... Gopuff redesigned the Basically brand logo and ...

With private label sales reaching new records in 2023 and data indicating consumers will continue to purchase private label brands at elevated rates, Gopuff is uniquely positioned to develop ...

Adding another private-label product category, Target debuted its first kitchen brand, Figmint, on Tuesday. The 250-item line will go on sale on Sept. 24, according to a company press release .

Gen Z consumers are turning to private-label brands for their value and reliability, but they are split on how to engage in the category and what to look for, Sarah Williams, assistant professor ...

The percentage of consumer packaged goods purchases that were private label rose from 18.4% in 2006 to 21.8% in 2023, according to data from private-label manufacturer Treehouse Foods reported by ...

Walmart debuted a new private-label food brand on Tuesday, with most of the products priced under $5, ... Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022.

Dive Insight: Boots & Barkley, first launched as an owned brand by Target in 2011, is the latest private label to get an update from Target. The big-box retailer recently announced a five-year ...