If you're in the market for luxury goods, then you must know that they generally don't come cheap. If that luxury good is a Rolex watch, then this realization hits harder in 2026 than ever. On January ...

WatchPro tracks U.S. and U.K. prices for a basket of watches from 10 of the biggest Swiss watchmakers. Prices climbed by an average of 7 percent in the States and 5 percent across the pond. Rolex, ...

Stainless steel models increased roughly 6%, while gold and two-tone references jumped 8% to 10% Analysts expect secondary market ripple effects, though demand remains strong Rolex officially began ...

We were on the ground in Geneva, and the Rolex Cosmograph Daytona in Rolesium stole the show at Watches and Wonders 2026. However, on the year celebrating the 100th anniversary of the Oyster, there ...

Trump's 39% tariff on Swiss imports could hit luxury watch prices in the US. Switzerland is a key hub for watchmakers; tariffs would affect brands like Rolex and Cartier. Pre-owned watch prices could ...

Last week WatchPro asked whether the price of a golden Rolex GMT Master II with diamonds would be worth $400,000 than its ...