Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Analyze in a descriptive manner. Analysis of diagnostic data. It is a predictive analytics technique. It is a form of predictive analytics. BI is likely to evolve into a significantly more automated ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...