We layout the must-read, best marketing books for this year to help you invest your time productively. Skip to main content. Open menu Close menu. TechRadar the technology experts.

The Best Sales and Marketing Books of 2016 If these books don’t help you make money next year, you’re not reading them carefully enough. EXPERT OPINION BY GEOFFREY JAMES , CONTRIBUTING EDITOR ...

The Must-Read Marketing Books of 2015 Five new books that help marketers create and expand customer demand in an increasingly wired-up world. EXPERT OPINION BY GEOFFREY JAMES , CONTRIBUTING EDITOR ...

Here are 8 new marketing books you should be reading right now. All are quickly climbing the charts on Amazon.com and have stellar reviews.

As Jim Stengel, chief marketing officer of Procter & Gamble Company, says, “Marketing is a $450 billion industry, but we are making decisions with less data and discipline than we apply to $100,000 ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, and effective. It covers strategies to create video, audio, social media, ...

4. The Content Formula. Content marketing can be a completely overwhelming task for any business, since consistently producing engaging, informative posts is a tremendous challenge.

Ad Age readers name Al Ries and Jack Trout's "Positioning" the best media and marketing book of all time. Ad Age wanted to create a definitive reading list for the marketing and media business, ...

If marketing isn’t concerned solely with marketing anymore, it makes sense that the year’s best marketing book isn’t solely about marketing either. Instead, Simple: Conquering the Crisis of Complexity ...