A brand’s PR mantra must be clear and simple, yet comprehensive; ... Using a brand’s PR mantra in the everyday language of a business helps keep those mantras top of mind.

“Our brand mantra is to be the best airline ... PR & CORP COMM NEWS PR COMMUNE MAGAZINE IPRCCA 2024 E4M HALL OF FAME 2024 TOP 100 INFLUENTIAL GAME CHANGER 2024 E4M MAESTRO AWARDS 2024 PR AND ...

Brand mantras typically are designed to capture the brand’s points of difference, that is, what is unique about the brand. ... We welcome reader comments on the top stories of the day.

Today’s top-selling brands have their mantras down cold. For Apple, it’s “Think different.” Nike has “Just Do It.” And FUBU asserts “For Us By Us.” Each iconic slogan is short ...

Brand conversions accounted for nearly a quarter of rooms growth at Hilton in the first quarter. They represented 70 percent of Wyndham’s first quarter hotel openings.

“A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn‘t marketing. That goes way beyond marketing.” --Peter ...

Cycles crisscrossed the city, word of mouth spread wide into the hinterland, and the brand found its success mantra. From ₹4 crore revenue in FY12, sales jumped 11 times in two years to ₹44 ...