To launch, place your mini pom-pom inside the cup, in the center of the launching pad you created with the balloon. Then pull back on the knot and pow! Release your pom-pom and see how far it flies.

A different cup drop in Hollywood revealed much of the same, following the GPS-rigged item for 13 miles to a waste transfer center in Sun Valley that also works as a materials recovery facility.

In addition to using less plastic for the cups themselves — Starbucks projects the new cups will save more than 13.5 million pounds of plastic going to landfills annually — it is “projected ...

The cups also are customizable, allowing customers to add five-color logos or designs to create a marketing tool that also aligns with sustainability goals. “From a market entry perspective, LumiCup ...

Starbucks says it will alleviate some of the waste from its iced drinks with new disposable cups that contain up to 20% less plastic.

In addition to using less plastic for the cups themselves — Starbucks projects the new cups will save more than 13.5 million pounds of plastic going to landfills annually — it is “projected ...