SO HEALTH HALOS ARE FOODS THAT PEOPLE ASSUME ARE HEALTHY AS SOON AS THEY SEE CERTAIN WORDS LIKE GLUTEN FREE, LOW IN CALORIES, PLANT BASED, BUT OFTEN THEY’RE NOT. WE THEN OVERESTIMATE HOW HEALTHY ...

The category’s health and environmental halos are beginning to lose their shine as more consumers associate plant-based products with complicated labels full of unfamiliar ingredients.

In 2019, The Guardian described a phenomenon called the “vegan halo” effect, by which companies that have gone plant-based have reaped the rewards: boosts in sales. Indeed that’s what the ...

Experts today labelled the 'health halo' surrounding plant-based meats unjustifiable and urged the food industry to 're-evaluate the development of the next generation of meat alternatives'.