Organizations that thrive amid evolving expectations are the ones that stay agile in this environment while never losing ...

From retail to tourism to entertainment, industries of all kinds benefit when the physical and digital converge. Online platforms provide scale and reach, while real-world interactions deliver ...

The Gist. Immersive shift. Phygital experiences blend digital content with physical interaction, enhancing customer engagement. Netflix innovation.

As digital technologies reshape industries, cyber-physical systems (CPS) are emerging as a driving force behind automation, ...

Organizations are building resilient supply chains with a “phygital” approach, a blend of digital and physical tools. In recent years, the global supply chain has been disrupted due to the ...

Spatial social computing is a new category of tech that blends digital interactions with physical or virtual spaces in a meeting or social environment that is currently available in visionOS. These ...

Understanding the Human-Physical-Digital Experience Framework The framework serves as an assessment and development tool to identify gaps, prioritize opportunities and evaluate investments. The goal ...

Banking Phygital banking is not about choosing between digital and people, writes Ryan Geyser. Ryan Geyser Banking is no longer a choice between a branch or ATM (physical) and a mobile app or internet ...