If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Now, the reason this perfume has everyone freaking out ...

The socialite turned mogul discusses her fragrance milestones, supporting women in business, healing from trauma, and giving back after the L.A. wildfires.

Paris Hilton chats with us about her 30th fragrance, ICONIC, standout perfumes, and her busy summer plans coming up!

Some praised the perfume bottle's looks, while some waited to purchase the scent, and some fully supported her new venture. Another post was added to the Instagram page of Paris Hilton ...

Paris Hilton has long been associated with iconic fragrances and beauty moments, but her latest venture takes that a step ...