Along the way, participants can expect free bottles, limited-edition merchandise ... showdown between Coke Zero and Pepsi ...

As the countdown to Super Bowl LIX quickens ... More information on the Pepsi NOLA events can be found PepsiLocalEats.com.

Just ask Pepsi: The pop star has ... anticipated halftime show at the Super Bowl in February, and will lend her face to a limited-edition line of soda cans. But the buck doesn't stop there.

The "NFL GameDay Morning" crew discuss how Super Bowl LVIII can shape Kansas City Chiefs quarterback Patrick Mahomes legacy compared to Tom Brady Usher addresses the media at the Apple Music Super ...

Watch the full Pepsi Super Bowl LVI Halftime Show with performers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar featuring 50 Cent and Anderson .Paak. Watch Kendrick Lamar's full ...

PepsiCo, no stranger to mobile advertising, is at it again with banner ads on USA Today's mobile application to build hype for the upcoming Super Bowl XLIX halftime show featuring Katy Perry. In the ...

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re ... even a half-century-old tax strategy can turn into a costly liability overnight.