We got our hands on Paqui's Carolina Reaper Madness chip, it's made with the hottest chile pepper on the planet, the “Carolina Reaper.” Follow BI Video: On Twitter More from Retail We got our ...

Sarah Dussault/MediaNews Group/The Mercury News via Getty The “one chip challenge” comes from the snack brand Paqui. Paqui sells the singular spicy chip for $10 and specifies the rules on its ...

BOSTON — A lawsuit was filed Thursday against Hershey, Walgreens and several others in the case of a Massachusetts teen who died after he participated in a spicy tortilla chip challenge that was ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

WORCESTER, Massachusetts: The maker of an extremely spicy tortilla chip said Sept 7 ... death of a teen whose family pointed to the One Chip Challenge popularised as a dare on social media as ...

COPENHAGEN--Food authorities in Denmark have recalled three types of spicy instant ... after eating the Paqui chip as part of the manufacturer’s “One Chip Challenge.” In Denmark, a puzzled ...