Since Bloomingdale’s introduced the Big Brown Bag ... of its logo and graphics. For that effort, the store tapped Massimo and Lella Vignelli, the married founders of the graphic design firm ...

The design also features a small Jil Sander logo stamped on the front. While £185 might seem a little on the expensive side for a 100 per cent coated paper bag, the piece has clearly proven popular: ...