When sponsored listening was still in beta, Pandora worked with a select group of companies willing to try something new with their advertising budgets, such as Land Rover, Gatorade, and Corona ...

Pandora fans can now listen to a full hour of music uninterrupted by ads — if they agree to watch or interact with an advertisement first. The streaming music company rolled out its Sponsored ...

The impacts of Sponsored Listening have already been felt at Pandora, where ad revenue is a significant part of Pandora’s business. This past quarter, Pandora reported its ad revenue accounted ...

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of ...

“Pandora’s Sponsored Listening product allowed consumers to engage with the vehicle – by watching a video or by interacting with a 360 degree unit – for at least 15 seconds.

Pandora says that Sponsored Listening now also offers advertisers more creativity. For instance, with general availability, a brand can also introduce additional rich media units, such as interactive ...

One of those ads is the Sponsored Listening hour, in which listeners interact with an ad in exchange for an hour of uninterrupted listening. This week, Pandora is taking the service out of Beta .

Pandora is launching a new ad product called Sponsored Listening that it hopes will encourage users of its free service to become paying subscribers. But with competitors looking to follow suit ...

The caps of mobile listening didn’t have the same impact on the number of people who listened to Pandora, however. Active listeners rose to 70.1 million in April from 69.5 million in March.