When sponsored listening was still in beta, Pandora worked with a select group of companies willing to try something new with their advertising budgets, such as Land Rover, Gatorade, and Corona ...

Pandora fans can now listen to a full hour of music uninterrupted by ads — if they agree to watch or interact with an advertisement first. The streaming music company rolled out its Sponsored ...

Pandora says that Sponsored Listening now also offers advertisers more creativity. For instance, with general availability, a brand can also introduce additional rich media units, such as interactive ...

The impacts of Sponsored Listening have already been felt at Pandora, where ad revenue is a significant part of Pandora’s business. This past quarter, Pandora reported its ad revenue accounted ...

“Pandora’s Sponsored Listening product allowed consumers to engage with the vehicle – by watching a video or by interacting with a 360 degree unit – for at least 15 seconds.

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of ...

Pandora (NYSE:P), the leading Internet radio service, today announced that its latest engagement-based advertising product, Sponsored Listening, is no ...

Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads.

The caps of mobile listening didn’t have the same impact on the number of people who listened to Pandora, however. Active listeners rose to 70.1 million in April from 69.5 million in March.

Beginning Thursday, September 10th, Pandora will allow users to listen to music ad-free for 24 hours for just $0.99 per day. By Jimmy Westenberg September 8, 2015 ...

Though Pandora is ending the mobile listening cap, it’s also introducing a new limit on song skips. The six skips per station per hour — a limit required of all DMCA-compliant non-interactive ...