Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label ...

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can ...