These price increases make OTT solutions less compelling, according to the report. In the fourth quarter 2018 video ARPU, a good proxy for the cost of cable service, was $84.6 at Comcast and $90. ...

BOSTON and ULAANBAATAR, Mongolia, March 19, 2018 /PRNewswire/ -- Brightcove (NASDAQ: BCOV), the leading provider of cloud services for video, anno ...

The OTT platform is offered directly to subscribers from the aggregator, separate from the traditional TV ecosystem (e.g., Hulu, which, in addition to being an aggregator, is an alternative video ...

Ad-tech firms including Samba TV, Alphonso and Data Plus Math cull data from smart TV sets, set-top boxes and OTT apps to track the number of people who tune into a show and watch commercials.

The report notes that while local TV and OTT have traditionally operated separate and apart, things are changing as more advertisers demand more targeted advertising through programmatic. BIA cited ...

In addition, research from Effectv’s new report “OTT and Its Place in the TV Ecosystem” has found that only 39 percent of OTT is ad-supported.

We're going big on Apple TV, Roku, Amazon Fire TV, and more—with a ton of new series and content you'll of course want to watch on the biggest TV you can find.

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed ...

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...