Grasim Industries’ new decorative paints business -- Birla Opus -- is emerging as a key driver of growth. Birla Opus has shown strong performance, with its decorative paints revenue growing by a ...

Birla Opus Paints, the paint business of Aditya Birla Group, is steadily increasing its market share despite a slowdown in the decorative paint industry. Rakshit Hargave, CEO of Birla Opus Paints, ...

Bengaluru, June 9 -- Birla Opus, the new entrant in the decorative paints industry launched by the Aditya Birla Group, and Asian Paints, the sector's long-standing market leader, are in the spotlight ...

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Grasim's Birla Opus Paints has filed a complaint with the CCI, alleging that Asian Paints is abusing its dominant market position by threatening dealers and restricting brand visibility. The move ...

Earlier this week, Asian Paints, the leader in India’s `70,000-crore decorative paints market, took out a front-page ad in The Times of India touting its “warranty promise”. One sentence in the body ...

Birla Opus Paints, part of Grasim Industries, has unveiled its latest campaign ‘Main Bhi…’, extending its brand platform ‘Naye Zamane Ka Naya Paint’. Featuring Vicky Kaushal alongside Ashish Vidyarthi ...

Birla Opus plans to have a total production capacity of 1,332 million litre per annum with six plants. Birla Opus is reshaping the decorative paints market in the country, showing precision and speed ...

Birla Opus is adding a fresh coat of paint to IPL 2025 with its innovative campaign, ‘Indian Colours League’. As a newcomer in the paints industry, the brand aims to drive talkability and salience ...

Birla Opus Paints aimed to disrupt the competitive paint industry in India by establishing a modern brand identity and increasing market share through innovative advertising. Birla Opus Paints aimed ...

Inderpreet Singh talks about Birla Opus’ strategic play that goes beyond colour—it’s about connection, convenience and consumer experience. Aditya Birla Group’s decision to foray into India’s ...