When you have all of your media in one place, you can track every dollar and tactic across vendors and partners. If vendors hold up their end of the bargain, you can evaluate, manage, and negotiate ...

Explaining the core idea of One Data Model, Rajat Mahajan, Partner and Automotive Sector Leader, and Atul Jairaj, Partner, Deloitte India, say, “It’s about creating a single, unified way to ...