Creating Content for a Global Audience Here are three key lessons from the first social media Olympics that marketers can apply to their own international campaigns: The ultimate legacy of the 2012 ...

Lessons on inclusivity from the Tokyo Olympics and Paralympics But there were some exceptions—and they included about 20,000 schoolchildren who were able to witness the spectacle in person.

To Paris, chapeau. To Los Angeles, best of luck following that. To ­Brisbane, with the best will in the world, you’ve got no chance. Where the Games go after that is the next major decision on ...