talks through its strategy for the Olympics logo. The challenge, it says, was “to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the ...

She told AdAge that it’s designed to reflect the spirit of the city, and remain “fresh” and “connected” in the eight-year lead up to the LA Olympics. And it’s easy to see how a dynamic logo such as ...

The logo now reads “LA 28,” with the ... In a throwback clip shown in the video, the girl dad remarked, “To have the Olympics here in a city where so many cultures are naturally represented ...