The Old Style Beer sign outside of L&M Tavern in La Crosse is still upside down as part of an inside joke from 1987, predating the sign protest during Old Style's departure.

A 93-year-old woman is making a lot of people hoppy — er, happy — after her request for more beer went viral. Olive Veronesi of Pittsburgh, who is quarantining herself at home amid the … ...

In November, the production of Old Style beer is returning to where it began — La Crosse, Wisconsin, Pabst Brewing Co. announced.

Old Style continued to be brewed by Heileman in La Crosse for almost 100 years — barring prohibition — until the company was bought by Stroh’s in 1994.

Jaden Ishley serves customers Tuesday at Ye Old Style Inn bar in La Crosse. The bar is one of a handful in the city that still carry the Old Style beer, which was invented in La Crosse but changed ...

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...

Originally called Old Times Lager, the name was changed not long after to Old Style. The brand grew following Prohibition expanding it's popularity throughout the Midwest including places like Chicago ...

Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999.