Oswaldo Alvarez sees the white signs, now yellowed by age, hanging from neighborhood bars as he drives through Chicago. These signs feature the red-white-and-blue Old Style beer logo on the top ...

Old Style, the legendary Midwestern beer, ... These include "Story Behind the Sign" pub crawls and Old Style sponsored block parties. ... a beer that mirrors the original Old Style recipe.

It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

Old Style is going home. Beginning in November, the beer will be brewed in La Crosse again, where it was first brewed in 1902, after spending 24 years in Milwaukee as part of Pabst Brewing, the ...

CHICAGO — Brothers Adam and Aaron Keefner really like Old Style. The siblings always have the beer chilling in their fridge, even though Aaron has worked for Goose Island for four years. And they’ve ...

Old Style continued to be brewed by Heileman in La Crosse for almost 100 years — barring prohibition — until the company was bought by Stroh’s in 1994.

Originally called Old Times Lager, the name was changed not long after to Old Style. The brand grew following Prohibition expanding it's popularity throughout the Midwest including places like Chicago ...

Jaden Ishley serves customers Tuesday at Ye Old Style Inn bar in La Crosse. The bar is one of a handful in the city that still carry the Old Style beer, which was invented in La Crosse but changed ...

Old Style, which was Heileman's No. 1 beer for nearly a century, helped start Oktoberfest USA in La Crosse roughly 65 years ago. The brand rights to Old Style went to Pabst in 1999 after the Stroh ...