Detail of a Coronavirus-themed mosaic of an Old Style beer can by artist Jim Bachor that covers a pothole on Gunnison St. near Broadway in Chicago’s Uptown neighborhood on Thursday, April 30, 2020.

If you’re interested in Chicago bars with Old Style signs, our beer historian Liz Garibay is leading a tour of them on February 9th as part of History on Tap. More info here: https://goo.gl/gNDOrS ...

Old Style beer, a Midwestern favorite first brewed in La Crosse in 1902, is returning to its original brewing facility for the first time since 1999.

It’s time to turn those Old Style signs right side up and cheers its return.” A testament to the rich brewing legacy of La Crosse, the history of Old Style dates back to 1902.

The signs came about in the 1970s. That’s when Old Style began giving them out for free to bars they’d done a lot of business with, even paying crews to install them.

Old Style continued to be brewed by Heileman in La Crosse for almost 100 years — barring prohibition — until the company was bought by Stroh’s in 1994.