While whole milk has a moment, Oatly is leaning into coffee culture and absurdist marketing. Dairy is having a moment.

Created in-house by Oatly’s North American team, the campaign features creative direction from Michael Lee, Malia Killings and Suzanne Steele and was produced by X1 Productions.

Not only does Oatly say its oat milk boasts a 49% lower climate impact than cow’s milk, but it has started including carbon footprint labeling on its products – a first in the US food industry.

The more aggressive reduction was made by Piper Sandler's Michael Lavery, who on Wednesday chopped his Oatly fair value assessment to $16 per share from $40. Despite the severity of the move ...

Nespresso and Oatly have partnered to create the limited-edition Oatly Barista Edition Coffee, designed to complement Oatly’s oat drink and exclusively compatible with Nespresso Vertuo machines ...