Add Yahoo as a preferred source to see more of our stories on Google. In honor of Latinx Heritag e Month, it’s time to learn about a Latina-founded brand you can shop right at Nordstrom: Nopalera.

Ideas are cheap. Execution is expensive. And sometimes it takes putting people in uncomfortable positions to really get the mind going. That is what happened to San Diego-born Sandra Velasquez.

Going back to the summer of 2019, Sandra Velasquez, the CEO and founder of Nopalera, a luxury, clean body care brand, visited with family in San Diego, Calif. while in between jobs. During this time ...

It started with a daring statement. “I want to build a high-end Latina brand that’s going to sit on the shelves of Barneys,” Sandra Velasquez asserted to her branding designer during the early stages ...

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In honor of Latinx Heritag e Month, it’s time to learn about a Latina-founded brand you can shop right at Nordstrom: Nopalera. Born near the U.S.-Mexico border to Mexican immigrant parents, Nopalera’s ...

SAN ANTONIO, March 24, 2026 /PRNewswire/ -- Nopalera, a San Antonio-based premium beauty and lifestyle brand founded by Sandra Velasquez, has closed a $4 million funding round led by Morgan Stanley's ...