Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Nike has announced a groundbreaking partnership with Kim Kardashian's Skims to launch NikeSKIMS, a new women's activewear ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Expectations for Clark's second season in the WNBA are very high because she has earned them. Caitlin Clark came into the WNBA like a whirlwind, and her encore could be even bigger. The NCAA's ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...

Alcaraz definitely wore the shirt on purpose. It is all a white t-shirt with a picture of Jordan's hands holding up his six ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Michael Jordan is an icon. Not just on the basketball court ...