Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

On Saturday afternoon, Jannik Sinner will return to the tennis court for the first time in over three months. The ATP World No. 1 has already received a hero's welcome for the Italian Open, and Nike ...

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

Nike has beta launched .SWOOSH, a digital community and platform where athletes, creators, collectors and consumers can learn about and collect creations like virtual shoes and jerseys that can be ...

Athletic footwear giant Nike is taking further steps into Web3 with the release of .SWOOSH, a new platform geared towards building a community around its digital wearables, the company said Monday.

Nike workout studios are on its way. Later this year, the Swoosh is launching a boutique fitness concept, dubbed Nike Studios, in partnership with FitLab. The move comes after the company announced ...

Fifty years after the birth of Nike, it's impossible to imagine the running world without it. From record-breaking shoes to Olympic kit, via running crews and online ads, the swoosh is everywhere. And ...