The campaign, which is primarily driven by social media, came from one of three new ad agencies the bank is using, Anomaly in New York, according to Andrea Brimmer, Ally’s chief marketing officer. The ...

Faysal Bank Limited (FBL), one of the leading Islamic banks in the country, won the “Best Digital Marketing Campaign of the Year” at the Pakistan Digital ...

PNC is dubbing itself “boring” in a new national advertising campaign. Amid recent turbulence in the banking industry, the Pittsburgh-based bank is “ focused on being reliable and trustworthy," CEO ...

The ad was part of a new campaign, called Re-Established, that the banking giant began rolling out this week to help it move past its massive fake-accounts scandal and reassure customers.

The mobile-banking-targeted TV commercial, known as "Letter," shows a Latino man opening a letter bearing bad news. He has overdrawn his bank account by overspending on gifts and dates with his ...

Bank of America Corp. is refreshing its logo for the first time since 1998. Bank of America faces trademark lawsuit over virtual assistant Erica BofA to award bonuses, other incentives to 95% of ...

by Larissa Faw, March 31, 2014 ; TD Bank is launching the next iteration of its 'Bank Human, Again' marketing campaign to emphasize that the “conveniences” TD Bank offers are based on simple ...

Bank affiliation is a new approach to building services in the fintech and fintech-adjacent space. Whoever you end up working with should be just as forward-looking as you are.