LINCOLN — Nebraskans have claimed their state offers “The Good Life” for more than four decades. On Tuesday, Gov. Pete Ricketts unveiled a new brand for the state that builds on the time ...

The tagline, “Good Life. Great Opportunity.” is the foundation of the brand, which includes a new logo and website.

A sign near the Nebraska border reads: "Nebraska, the good life," but that hasn't been the state's slogan since the 1970s.

Fifth and last district to come Under the good life district law, the Nebraska Department of Economic Development was tasked with approving up to five good life districts statewide.

Nebraska's fifth and final "good life district" designation goes to the City of Kearney, Kearney officials announced Monday.

The City of Kearney has been awarded Nebraska’s fifth and final Good Life District, following in the paths of Bellevue, Omaha ...

State tourism officials said Thursday that Nebraskans don’t need to worry — they aren’t seeking the removal of the slogan, “Nebraska: The Good Life,” from state highway signs.

Avenue One has already been approved to be a Good Life District by the state. So, that's not what you'll vote for. What you'll decide is if the city of Omaha can create a Good Life District ...

When State Sen. Lou Ann Linehan proposed legislation to create good life districts two years ago, she envisioned the result would be a Nebraska tourist magnet akin to Kansas City’s Legends ...

When State Sen. Lou Ann Linehan proposed legislation to create good life districts two years ago, she envisioned the result would be a Nebraska tourist magnet akin to Kansas City’s Legends ...