LINCOLN — Nebraskans have claimed their state offers “The Good Life” for more ... have any red in it. The logo incorporates the blue and yellow colors of the Nebraska flag.

The tagline, “Good Life. Great Opportunity.” is the foundation of the brand, which includes a new logo and website. Governor Ricketts said the brand reflects Nebraska’s historic strengths ...

A new Nebraska slogan and logo were revealed Tuesday morning by Gov. Pete Ricketts and the Nebraska Department of Economic Development.The tagline, "Good Life. Great Opportunity." is the ...

With just four days left in Nebraska's legislative session, lawmakers appear ready to enact several changes to the state's Good Life Districts law.

The tourism slogan will remain "Nebraska Nice" — for now — but Ricketts encouraged agencies not under his direct control to consider adopting the "Good Life" brand themselves. He announced the ...

When State Sen. Lou Ann Linehan proposed legislation to create good life districts two years ago, she envisioned the result would be a Nebraska tourist magnet akin to Kansas City’s Legends ...

Good, you may have guessed, refers to “Nebraska the Good life,” the '70s phrase that has taken root in the state psyche. Now it lives on in Nebraska’s new “unified” state brand ...

LINCOLN — Gov. Pete Ricketts unveiled a new state brand Tuesday that builds on the time-tested "Nebraska. The Good Life" slogan. The new brand is "Nebraska. Good Life. Great Opportunity." ...