Store Brand Vs. National Brand. A store brand, often referred to as a generic product, is manufactured or acquired by a particular firm for exclusive sale to consumers.

The Fourth of July (July 4) the day marking the United States of America's Independence Day, was honored this evening at the ...

National brands dominate our society. They're familiar and reliable, both to consumers as an experience and to brand owners as a revenue source. People often associate them with goods produced by ...

As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.

The national brands of cheese pizza, chocolate ice cream, chicken nuggets and potatoes au gratin edged out the store brands, but store-brand frozen broccoli won, 64 to 36 percent.

(The South Korean national brand has acquired that power; Japan has lost it since the 1990s.) True, American tech is better than European tech. But so is the branding of American tech.