National food brands shrink product sizes rather than cut prices to compete with rising store brands amid economic pressures.

Store brands are no longer second-best. With rising trust and shrinking loyalty, private labels are outpacing national brands ...

Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

National brands dominate our society. They're familiar and reliable, both to consumers as an experience and to brand owners as a revenue source. People often associate them with goods produced by ...

Tennessee baseball coach Tony Vitello has built a national powerhouse in Knoxville — and now he’s making waves at the pro ...

For the past 18 of 21 years, store brands have outgrown national brands, according to marketing expert Jim Wisner. He says, on average, about 20% of what retailers sell are now store brands.

Rowan, a national earring brand specializing in safe ear piercing, is opening its first Mississippi location at Highland ...

The national brands of cheese pizza, chocolate ice cream, chicken nuggets and potatoes au gratin edged out the store brands, but store-brand frozen broccoli won, 64 to 36 percent.

National brands typically cost more to promote, and their price points are typically higher as well. Private label brands are less recognized and sometimes considered generic or of poorer quality.

As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.