National food brands shrink product sizes rather than cut prices to compete with rising store brands amid economic pressures.

Store brands are no longer second-best. With rising trust and shrinking loyalty, private labels are outpacing national brands ...

National brands dominate our society. They're familiar and reliable, both to consumers as an experience and to brand owners as a revenue source. People often associate them with goods produced by ...

National brands typically cost more to promote, and their price points are typically higher as well. Private label brands are less recognized and sometimes considered generic or of poorer quality.

For the past 18 of 21 years, store brands have outgrown national brands, according to marketing expert Jim Wisner. He says, on average, about 20% of what retailers sell are now store brands.

The national brands of cheese pizza, chocolate ice cream, chicken nuggets and potatoes au gratin edged out the store brands, but store-brand frozen broccoli won, 64 to 36 percent.

As national brand manufacturers navigate the private label landscape, this research will help them decide whether they should get into this intensely competitive business.

The benefits of having national brands and franchises in a community are clear. Franchises typically offer a level of consistency, a wide range of products and the backing of a corporate support ...

A new type of coffee experience for the company that also operates in Charlotte and other sites should open by this fall.

A supermarket in Washington, DC will reportedly pull all national brands from the shelves of its beauty and health aisles in a last-ditch effort to deter rampant shoplifting and keep the store open.

Each of these “National” brands really acts like a “Local” merchant in their relationship with a person’s daily life. It’s about finding a brand that speaks to people for different and multiple ...

Internationally, the concept of "national brands" was first introduced in the mid-1990s. Experts in marketing believed that nation-states are in some ways similar to products and corporates; ...