The signature basketball shoe market has never been so compelling (and complex). In 2024, we wondered if the excitement was officially back, as new lines from young stars like Anthony Edwards and ...

Discover the untold NBA rule that once banned certain shoe colors in games—and how it changed sneaker culture forever.

With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability ...

Boston Celtics superstar Jayson Tatum is one of the best players in the NBA, and now his signature Jordan basketball shoes ...

He's one of the most special players to ever enter the NBA, and now a "special" pair of his Nike shoes is on sale for $43 off ...