An average comic book sells about 12,000 to 20,000 a month. Which makes the more than 100,000 pre-orders for the Nov. 28 debut issue of "My Little Pony: Friendship is Magic" - based on Hasbro's ...

On sale Oct. 7, 2014 (No art yet available; shown above is ''The Journal of the Two Sisters'' without its slipcover.) Also on the horizon... Another title fans should look out for: My Little Pony ...

Those numbers are impressive for an all-ages book in a land of superheroes and adult fare, says My Little Pony comic writer Katie Cook. "Take that, every preconceived notion of what sells!A book ...