NBA players and musical artists have always been close with one another. One frequent way that we’ve seen that over the years is music videos, as NBA players have frequently made cameos in them, ...

Music producer Mike WiLL Made-It will again curate music for ESPN’s NBA telecasts during the 2023-24 season. The first song released by ESPN via Giant Music is the new single “Different Breed” ...

NBA Foundation grantee Memphis Music Initiative aims to inspire Black and Brown youth through music. Kori Grey, for NBA.com Memphis Music Initiative emphasizes the importance of music in the ...

If you've been loving the 2024 NBA Finals commercial with "The Toast" to the championship series, its jazzy music comes from an unexpected place. The music for the commercial actually comes from the ...

Shaquille O’Neal and Kenny Smith had no idea what was coming next. Neither did Charles Barkley and Ernie Johnson, though neither would have recognized it even if they did. As TNT’s Inside the NBA ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

Add Yahoo as a preferred source to see more of our stories on Google. NBA YoungBoy will bring his MASA Tour to Glendale in November. NBA YoungBoy, also known as YoungBoy Never Broke Again, launched ...

Along with its annual updates, expansive play modes, and increasingly realistic graphics, the NBA 2K franchise is best known for its soundtracks, which highlight both rising stars and top talent with ...

The NBA Foundation backed-organizations are making changes nationwide using the power of music. Aaliyah Reyes, for NBA.com Memphis Music Initiative has invested over $1 million in 20 music nonprofits.

NBA 2K and San Francisco-based independent record label EMPIRE have announced the release of EMPIRE & NBA 2K Present: Music to Ball To, a limited edition vinyl box set celebrating the NBA 2K25 Season ...

NBA 2K26 Season 2 will add iconic songs from previous 2K games to its soundtrack, hitting fans with a dose of nostalgia while also showing off the series’ history of delivering memorable tunes for ...