In 2024, the National Confectioners Association released a report that named milk chocolate the most popular type of chocolate in the United States; 40% of respondents said that they liked it best.

Milk chocolate is generally considered the most common and widely consumed type of chocolate globally. It's the most popular choice for many consumers, often preferred over dark or white chocolate.

Marshmallow Peeps are the most popular Easter candy, including in Missouri, based on Google searches. Chocolate or peanut butter eggs, jelly beans and candy-coated eggs are also among the top ...