From humble beginnings to the enterprise it is today, Michelin has undergone many internal changes. See where it's ended up ...

What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

DALLAS — A marketing vice president for Michelin North America Inc. called it "humbling." A group of consumers, you see, say they love Michelin-branded tires the best.. A survey conducted by HundredX ...

Brand Finance ranks the Top 15 most valuable tire brands in 2023. LONDON — The Michelin and Bridgestone brands have been deemed the world's most valuable tire brands for a sixth straight year, ...

Michelin also is rated by Brand Finance as the "strongest" brand—a separate rating based on a brand's performance on intangible measures, relative to its competitors—and is the only tire brand with ...

There's a reason the roly-poly Michelin Man is always smiling. In the four-year-old American Le Mans Series, 31 of 32 race winners have been on Michelin tires. And while other racing circuits use ...

LONDON—Michelin has earned the distinction of being the world's most valuable tire brand for a third straight year, according to the latest rating by Brand Finance Group, although the gap to No. 2 ...

Michelin has just updated its Wild Enduro Racing Line tires with new tread patterns, and a new option. The revised models are said to be faster and lighter than their previously pretty hefty ...

Michelin’s Two-Wheel Motorsport Manager Piero Taramasso admitted that the tire brand intends to continue its exclusive status in the sport and talks with the sport's owner, ...

Michelin, one of the world’s best mountain bike tire manufacturers, has been announced as a main partner of the Whoop 2024 UCI Mountain Bike World Series. The full calendar for the newly named ...