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He explains, “This is just something I like about Michelin tires. Do you see that guy right there, the Michelin man? He’s pointing.” He goes on, “What he’s pointing at is the ware bars.
In 1900, Michelin created the Michelin Guide, originally designed to offer lodging and dining suggestions to customers who bought the company's tires. Today, it is regarded by many chefs as the ...
Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement ...