The Michelin Primacy MXM4 has already been chosen as the standard tire for three new vehicles: the Mercedes-Benz E-Class, Infiniti M, and the new Buick LaCrosse.

Michelin is giving away a set of its all-new Michelin Primacy™ MXM4® tires. Published: Nov 22, 2010 12:00 AM EST. Media Platforms Design Team.

GREENVILLE, S.C. (May 21, 2010) — It seems Michelin North America Inc. (MNA) tire engineers were inspired by the Food Network when they incorporated kitchen-grade sunflower oil in Michelin's new ...

GREENVILLE, S.C. (June 21, 2011) — Michelin North America Inc. has launched the fourth installment of its global advertising campaign, “The Right Tire Changes Everything,” illustrating the importance ...