Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

Previously, Meta explained that advertisers will be automatically charged for their ads whenever they spend up to their set payment threshold. They’ll then be charged again at t ...

In a legal filing submitted to a UK employment tribunal, Purkayastha said the return of investment (RAOS)—an important metric ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple's iPhone safeguards.

Meta Ads’ AI isn’t replacing digital marketers anytime soon. Still, its best practices – from automation to targeting – can help social ads teams drive better results and streamline workflows.

Meta ran ads that fundraised €2.05 million for the Israeli Defence Forces, a new analysis shows. View on euronews ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with tailored objectives and ad formats like videos and Stories. Using Meta ...

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language.

Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.