After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to all advertisers, providing more opportunities ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta is rolling out a suite of expanded ad tools designed to give marketers more control over how their campaigns are ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that ...