Che Guevara and the Birth of a Meme Casey’s first book, Che’s Afterlife: The Legacy of an Image (2009), captures his fascination with societal systems and symbols.

Che Guevara and the Birth of a Meme Casey’s first book, Che’s Afterlife: The Legacy of an Image (2009), captures his fascination with societal systems and symbols.

Played by Sara Ramirez in the 'Sex and the City' reboot, 'And Just Like That...,' Che Diaz has been the topic of much discussion (and many, many memes).

Che Guevara and the Birth of a Meme Casey’s first book, Che’s Afterlife: The Legacy of an Image (2009), captures his fascination with societal systems and symbols.