Mattel, one of the world’s largest toy companies which own brands including Barbie and Fisher-Price, has been sued by the University of California, Los Angeles (UCLA), for allegedly backing out of a ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

Barbie-maker Mattel has signed a new deal with OpenAI to use its artificial intelligence (AI) tools to design new toys and in some cases, power them. The iconic toymaker is expected to announce its ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

EL SEGUNDO, Calif. -- You can now add toys to the growing list of products that global supply chain woes have made more expensive to produce. Toymaker Mattel whose brands include Barbie, Hot Wheels, ...