Hot Wheels Track Builder Vertical Launch Set: available at Amazon Our take: This track is 4 feet tall and sneaks in under our price point at $49.99 with all the best features of a great race track.

Hot Wheels Track Builder Vertical Launch Set: available at Amazon Our take: This track is 4 feet tall and sneaks in under our price point at $49.99 with all the best features of a great race track.

Hot Wheels Track Builder Vertical Launch Set: available at Amazon Our take: This track is 4 feet tall and sneaks in under our price point at $49.99 with all the best features of a great race track.

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

Today, Mattel, Inc. announced that Hot Wheels ®, the number one selling toy in the world 1, is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track ...

The Hot Wheels brand began in 1968 and turned into one of the cornerstones of Mattel, along with the Barbie doll. Mattel says 2018 was Hot Wheels' best-performing year ever, selling 500 million toys.

New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June. EL SEGUNDO, Calif., May 12, 2025--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot ...