Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult website on packaging
Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand. The toy ...
Mattel was supposed to have a hit with its ‘Wicked’ dolls ahead of the movie premiere. But it backfired
But the fantastical story also appeals to the youngest of generations, to which Mattel decided to market through a line of ...
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Mattel Drops Limited Edition Aaliyah Barbie Doll To Honor Late Singer’s Birthday
The $55 doll, which sold out within moments of the announcement, beautifully captures the essence of Aaliyah, the “Princess ... yet laid-back fashion sensibility. Mattel posted a series of ...
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Mattel Debuts Aaliyah Barbie Doll Dressed in Leather ‘One in a Million’ Music Video Outfit
Aaliyah’s brother, Rashad Haughton, collaborated with the Barbie design team on the Music Collector Series doll, which retails for $55. Although already sold out on Mattel’s website ...
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Barbie Has a New Body Cover Story
A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy company in the world in 2014. Then Hasbro won the Disney Princess business away ...
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The Aaliyah Barbie Is Here! Mattel Releases New Limited Edition Doll On Late Singer’s Birthday
The $55 doll, which sold out within moments of the announcement, beautifully captures the essence of Aaliyah, the “Princess ... yet laid-back fashion sensibility. Mattel posted a series of ...