The toymaker also withdrew its annual earnings forecast, citing the ongoing uncertainty surrounding the president’s trade ...

Parents might want to shift to digital avatars of toys as the tariff escalations lead to price hikes of Barbie dolls.

Mattel, maker of Barbie dolls, outlined steps Monday to mitigate the impact of President Trump’s tariffs, saying that “when ...

In response to the tariffs, one of the measures Mattel will take is to raise the prices of Barbie and other toys in the ...

Marketplace access, community support, and redemptions for the NFT collection will continue through at least 2025.

Fashion designer Anna Sui is the latest to be honored by Mattel for Asian American Pacific Islander Heritage Month. Her doll ...

NEW YORK — Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to ...

Mattel Chief Executive Ynon Kreiz said the El Segundo-based toy maker behind Barbie and Hot Wheels is considering raising the prices of U.S. toys because of the 145% tariffs the Trump ...

Barbie maker Mattel announced it is raising prices on some of its toys and "further reducing reliance on China-sourced products" as the company navigates a "volatile macro-economic environment and ...

Mattel, the iconic maker of Barbie, said in its first quarter earnings report this week it plans to raise prices on American toys in direct response to the administration's new trade policies.

That, at least, seems to have come to fruition. Mattel, the toy manufacturing giant and maker of Barbie, plans to raise prices on American toys due to tariffs, it said Monday in its earnings report.