Matsuyama has not come out of nowhere. His world ranking has risen to as high as No. 2. He’d finished in the top six of all four major championships, including a tie for fifth at the 2015 Masters.

Hideki Matsuyama may instantly have risen to the greatest golfing hero Japan has ever known with Sunday’s roller-coaster ride Masters win.Now, however, comes the hard part.

Hideki Matsuyama’s historic victory Sunday at the Masters should lead to a lucrative endorsement windfall.. One sports marketing expert estimated that Matsuyama’s win at Augusta — making him ...

Humble 29-year-old Hideki Matsuyama's historic victory comes against troubling backdrop. A Japanese golfer has competed at every Masters since 1968.

In a game and on a course that has lacked diversity, the impact of Hideki Matsuyama's win will go a long way toward bolstering representation in golf.

“A Masters win is easily worth $600 million for Matsuyama,” said Bob Dorfman, a sports marketing expert at Baker Street Advertising, who figures the win is worth $20 million a year off the ...

When Hideki Matsuyama tapped in on the 18th green at the Masters on Sunday to become the first man from Japan to win a major golf championship, he stood expressionless, then walked toward his ...

Hideki Matsuyama took home $2.1 million after becoming the first Japanese player to win the Masters, and that is just the beginning. Business Insider Subscribe Newsletters ...

Hideki Matsuyama, of Japan, celebrates after putting on the champion’s green jacket following his Masters win Sunday in Augusta, Ga.

Hideki Matsuyama didn’t exactly run away with The Masters. But in the end, he took it by one shot over Will Zalatoris and became the first Japanese male golfer to win a major PGA championship.

Hideki Matsuyama put together two brilliant closing rounds at the Augusta National to win the 2021 Masters.. The Japanese golfer finished ahead of Will Zalatoris in second to claim his first major ...

Masters 2021: When Matsuyama's winning putt finally dropped, this Japanese broadcaster brought the heat. Valero Texas Open TPC San Antonio (Oaks Course) ...