In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

“How does a company destroy their brand’s reputation before releasing ... calling Poda “brown sludge” before showing off his own matcha powder product. Lee declined a request for comment ...

Adding some fresh, frozen, or powdered strawberry brings a fruity sweetness and a pop of color to earthy matcha. Here's how ...

Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up “The matcha market today is highly fragmented, with varying degrees of quality ...

Galindo's Matcha Girl brand promotes wellness and health through ... According to retailer and tea blog Matcha Outlet, quality matcha powder should be bright green and feature a strong umami ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.